Anthony W. Weiss is the owner and president of Patriot Pallet Supply in Frankfort, Kentucky. Patriot Pallet Supply serves customers in the Lexington metropolitan region. The company offers new and recycled pallets as well as wood boxes and shipping crates and industrial lumber. Services include on-site pallet repair, trailer staging and pallet removal, trucking, color coding and stenciling, and more.
Pallet Enterprise: What is the best piece of business advice that you have ever received?
Weiss: The hallmark of a great pallet company is that it always has pallets ready for its customers — no excuses. I heard Dale Gruber of Gruber Pallets emphasize this when I first started. No excuses. Ever.
Pallet Enterprise: Have you recently started pursuing any new markets/product lines?
Weiss: Yes. Over the past year I’ve expanded into custom wooden crates for heavy-duty industrial shipping. This came from client requests for more tailored packaging solutions, like oversized crates for equipment. It’s opened doors to sectors like manufacturing and logistics in Kentucky and beyond.
Pallet Enterprise: What is one thing you do at your company that is different from other pallet companies?
Weiss: We integrate a faith-based approach to team building and customer service, treating every interaction as a ministry opportunity. Unlike many competitors focused solely on volume, we emphasize personalized consultations – visiting clients to understand their exact shipping needs and providing cost-effective, eco-friendly options like recycled pallets. This builds long-term partnerships, not just transactions.
Pallet Enterprise: What is one of the hardest business decisions you have ever made?
Weiss: Deciding to pivot during a supply chain crunch a couple of years ago when lumber prices spiked. I had to temporarily scale back on certain low-margin lines and invest in inventory for high-demand used 48×40 pallets instead. It meant tough conversations with suppliers and team members, but it preserved cash flow and positioned us stronger for recovery.
Pallet Enterprise: What is the most important lesson you’ve learned about customer service?
Weiss: Listen more than you sell. Early on I learned that assuming what a client needs leads to mismatches – like delivering the wrong grade of pallets. Now we prioritize open dialogue, quick follow-ups (even on workers’ comp or logistics hiccups), and going the extra mile, like customizing crates on short notice. This turns one-time buyers into loyal advocates.
Pallet Enterprise: What performance indicators do you track to measure how your company is doing?
Weiss: We monitor key metrics like monthly pallet volume sold (aiming for steady growth), customer retention rate (targeting 85%+), inventory turnover, and net profit margins. We also track safety incidents and employee satisfaction as a healthy team drives everything. Tools like basic spreadsheets help us spot trends quickly.
Pallet Enterprise: What is the most important thing you do each day?
Weiss: Start with prayer and gratitude—acknowledging Jesus as Lord sets the tone for integrity in all decisions. Then I review client communications first thing, ensuring we’re responsive and proactive. This daily habit keeps the business grounded and focused on serving others effectively.
