I have a confession to make. I am a bit of a YouTube addict. I love searching the Web to find the best political and news videos. Before I know it, I can spend hours on the latest thing.
Besides laughing at the latest political drama, the Internet is full of videos covering a wide variety of industry topics. This ranges from new machinery to plant aerial tours to the latest design where somebody turned a pallet into a piece of furniture or work of art.
My son, Chaille, once showed me a video of a comedian who was making fun of all the churches that have gone to using pallet wood to make the front facade design of their sanctuaries. Evidently, my church got the bug because our building has a nice wood background behind the worship band. See the video below for a good laugh (https://www.youtube.com/watch?v=elck2dwn4d4).
Anyway, what does this have to do with you? Well, everything. The staff of Pallet Enterprise every month posts on its homepage and runs in the magazine a description of the top videos we have found that could be of interest to people in the pallet and lumber industries. We search the Web wasting countless hours so that you don’t have to do the same thing. This section, Web Extra, highlights everything from videos of the latest equipment to forest product facility tours to industry environmental messaging to funny, quirky pallet-related items to creative marketing and messaging produced by other pallet companies.
Do you want to be left behind when it comes to harnessing online video marketing? Well, then you should take a look at what the competition is doing. We spotlight videos focused on both pallet customers and employees. And you don’t have to spend huge bucks to do some basic video marketing or training.
You can search online the top videos that our staff has selected. We have categorized them, and our archive goes back to 2014. Visit https://palletenterprise.com/videos.asp to see what you are missing.
In addition to the Web Extra page every month and the videos described and listed on our website, we publish every year a Video Guide that identifies the top videos from leading industry suppliers. The guide is broken down into equipment categories and is a great place for you to look for machinery and equipment solutions. While there is nothing better than seeing a machine run up close and in person, these videos are very helpful. Our staff explores the Web looking for the best equipment that you may never see. Look for the Video Guide on page 28 of this magazine.
Increasingly, I believe that videos are going to be a more important part of what we do as a publisher. And they can become a more critical part of your business too. Pallet and lumber companies can use videos to attract and educate customers about products and services. Videos are a great way to introduce your staff or even new services or capabilities. Customers are more likely to share videos if they solve a problem for them or make the messaging memorable or funny. Gruber Pallets has developed a series of videos for its customers. You can see some of these at https://www.youtube.com/channel/UC90IWntVcpcbChGrNJmrdwQ.
Everyone faces challenges when it comes to training new hires, and video may be a great way to leverage the best knowledge of your best workers. Do you have people that are your go-to trainers? They are likely your best workers too. What if you could use them as a trainer without having to interrupt their production work? That’s where video can do wonders for your training and staff development efforts.
Training videos can be developed with minimal production costs. You don’t have to get a huge production crew. You can do a lot of these videos with a basic camera or even a smartphone and a microphone. Once you shoot the footage, you can send the video to a freelancer who edits and produces videos. A number of these can be identified on project development marketplaces, such as www.Fiverr.com or www.Freelance.com.
So, if you want to see somebody who must have had way too much free time on their hands, watch this video of a plastic pallet domino maze (https://www.youtube.com/watch?v=Z7uHx349dAY). This is a unique way to focus attention on the company’s plastic pallets.
Online video doesn’t just have to be a waste of time any more. It can help you achieve some of your business goals, and it may just be a little fun too. See how the Pallet Enterprise can help you on your way to harnessing video to improve your operations and customer outreach efforts.
