With a strong reputation for quality and service in the pallet industry since 1969, Metropolitan Staple has changed its name to Corus Fastening. The company also has rebranded its Tech tools and fasteners with the Corus brand name.
This process has been nearly two years in the making, as the company wanted to update its name to better reflect its values and distinctiveness.
Corus is the same great company, owned by the same family since 1969.
Why the name change? Howard Kastner, president of Corus, explained, “We have outgrown our previous name. For a long time now, we have sold far more than industrial staples. Furthermore, as our business has successfully expanded over the past 60 years, we no longer feel the same connection to the name ‘Metropolitan.’ Our product brand, ‘Tech Fastening,’ was effective in many ways, but it was not a distinctive name and did not express the care and hard work we put into our products.”
According to Kastner, the new name, Corus, embraces the strength of the company’s products as well as the heart of its team working in harmony with customers and partners.
The new name, Corus, is derived from the words “core” and “chorus.” “Core” suggests strength, which relates to the company’s tools and fasteners. But “core” also comes from the Latin word for heart. Kastner stated, “We are people who work with heart. The word ‘chorus’ adds the idea of harmony and voices in unison. This expresses how we work together with our manufacturing partners, with each other, and most importantly, with you, our customers.”
Besides the new name, Corus is shifting to a bold new look for its tools and fasteners.
Kastner added, “Working closely with our customers is the best part of our job, and we look forward to forging ahead by their side under our new name."
Family owned and operated since 1969, Corus Fastening is a full service leading distributor of industrial grade pneumatic nailing and stapling products to pallet manufacturers and recyclers. It provides award-winning onsite service with a highly experienced team of factory trained technicians and a fleet of service vans. Kastner proclaimed, “ We are the same great company with a new name.”
With over 60 years of pallet fastening expertise, Corus is the oldest and largest supplier in New England and the Mid-Atlantic states, offering innovative solutions specialized for the pallet industry. To learn more about Corus Fastening, visit https://www.corusfastening.com/ or call (800) 255-7209.
